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Mercato Partners

Cottonwood Heights, UtahWebsite ↗

Mercato Partners is a growth-stage investment firm established in 2007, focused on partnering with entrepreneurs to build category-leading companies, especially outside traditional venture-rich technology hubs. The firm employs a multi-strategy approach, offering capital and guidance to rapidly expanding technology, branded consumer, and food and beverage companies.

Last raised
Feb 2023
3y 6mo ago
Latest fund size
$400M
Traverse Fund IV
AUM
$1.6B
estimated

Funds raised

Capital this firm has raised, newest first

Traverse Fund IV
Feb 2023
$400M
Savory Fund
Jun 2020
$90M
Traverse Fund III
Jan 2016
$246M
Traverse Fund II
Jan 2012
$115M
Traverse Fund I
Jan 2007
$52M

Recent investments

Companies this firm has funded, newest first

CompanyRoundAmountDateSource
OwnwellSeries BFeb 2026
WellthSeries C$36MAug 2025
Videra HealthSeed$5.6MMay 2024
GreenflySeries C$14MMar 2024
Device Authority$2MFeb 2024
LambdaLeadSeries B$320MFeb 2024
NuviniSep 2023
Vivante HealthLeadSeries B$31MSep 2023

Sources

Where this data came from