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MP
Mercato Partners
Cottonwood Heights, UtahWebsite ↗
Mercato Partners is a growth-stage investment firm established in 2007, focused on partnering with entrepreneurs to build category-leading companies, especially outside traditional venture-rich technology hubs. The firm employs a multi-strategy approach, offering capital and guidance to rapidly expanding technology, branded consumer, and food and beverage companies.
Last raised
Feb 2023
3y 6mo ago
Latest fund size
$400M
Traverse Fund IV
AUM
$1.6B
estimated
Funds raised
Capital this firm has raised, newest first
Traverse Fund IV
Feb 2023
$400M
Savory Fund
Jun 2020
$90M
Traverse Fund III
Jan 2016
$246M
Traverse Fund II
Jan 2012
$115M
Traverse Fund I
Jan 2007
$52M
Recent investments
Companies this firm has funded, newest first
| Company | Round | Amount | Date | Source |
|---|---|---|---|---|
| Ownwell | Series B | — | Feb 2026 | |
| Wellth | Series C | $36M | Aug 2025 | |
| Videra Health | Seed | $5.6M | May 2024 | |
| Greenfly | Series C | $14M | Mar 2024 | |
| Device Authority | — | $2M | Feb 2024 | |
| LambdaLead | Series B | $320M | Feb 2024 | |
| Nuvini | — | — | Sep 2023 | |
| Vivante HealthLead | Series B | $31M | Sep 2023 |
Sources
Where this data came from